Our digital process allows for eco-friendly and cost-effective short run printing options!
One of the greatest benefits digital heat transfer technology holds for any manufacturer or ad specialty company is the ability to accommodate short run printing. Short run printing makes it possible to produce smaller, customized quantities of a product in a cost-effective manner. Let’s talk about the revolutionary short run printing benefits of producing digital heat transfers. (more…)
If you have any questions about Short and Long Runs, contact CDigital. Our print technology is the most cost effective multicolor solution on the market.
Simply put, short runs are not possible with traditional printing methods, which is why more and more product decorators, manufacturers, and ad specialty companies are turning to digital printing. Digital heat transfers can be ordered in low quantities and because each transfer is produced using a fully digital process, images are capable of producing over 10,000,000 colors, while also incorporating variable data. And because it is a dry digital process, switching between transfers is easy.
This means switching between short and long runs can be done easily and, perhaps more importantly, affordably.
“There are none of the traditional set-up requirements or costs,” explains Matt Regan, senior vice president for CDigital. “Screens, blankets, dies and print stations for each color aren’t needed, so turn times are measured in days (often one), rather than weeks.”
With other decorating technologies, inks need to dry, solvents must be flamed off, or other curing processes need to take place, costing you time and money, and making it almost impossible to easily switch between short and long runs.
We all live in a digital world and customers increasingly expect their decorated products to exhibit digital characteristics — living color, personalization, and economy – delivered quickly and on demand.
Since 2001, CDigital has been an innovator in developing new systems and processes for using digital print technology to produce full color digital heat transfers for the product decoration industry. Our mission continues to be to deliver the most economical short and long runs in the market.
Our print technology is by far the most cost effective multicolor print solution on the market. Plus, because we are fully digital we can turn the jobs as fast as any local printer.
If you have any questions about affordable Short and Long Runs, please contact CDigital by calling 410-646-7800. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.
According to researchers at the University of Miami and California Institute of Technology, a product’s aesthetics – color, brightness, typography, etc. – influence where a shopper’s eyes will land on a shelf.
We live in a very visual world. So it should come as no surprise that consumers are affected by the aesthetics of products. So how do the aesthetics of your product – your packaging – stack up to the competition? Does your product practically jump off the shelf or does it go unnoticed time and time again?
First impressions are crucial, and consumers can be swayed one way or another in just a couple seconds. According to researchers at the University of Miami and California Institute of Technology, a product’s packaging – color, brightness, typography, etc. – influence where a shopper’s eyes will land on a shelf.
Researchers asked participants to choose between four candy products, analyzing each participant’s eye movement and measuring the time spent looking at each product as they made their final decision. The study showed that packaging influences consumers in a ratio of 1:3 or 2:3 compared to their personal preferences.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, one of the authors of the aforementioned study. “These findings can be applied to guide the design of choice environments, to ‘nudge’ people toward making optimal choices, be it selecting a healthy food option to eat or the best retirement plan to invest in.”
This is an opportunity for manufacturers and product decorators to increase sales by designing more visually stimulating packaging to grab the consumer’s attention and actively influence purchasing decisions.
Printed at 1200 dpi and 266 lines per inch, digital printing is a four color process (plus white) that is capable of hitting over 10,000,000 colors and fluid gradients to produce photo-quality images. It is no wonder why digital heat transfers have become one of the most popular methods for decorating plastics, glass, metal and many other substrates.
“Being digital, an almost endless array of process colors can be built using the cmyk+w spectrum,” said Matt Regan, CDigital senior vice president.
Since 2001, CDigital has been an innovator in developing new systems and processes for using digital print technology to produce full color digital heat transfers for the product decoration industry. Our print technology is by far the most cost effective full color print solution in the product decoration industry today.
If you have any questions about Digital Heat Transfers and the role of aesthetics in purchasing decisions, you can contact CDigital by calling 410-646-7800. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.
Affordable Short Run decorating is like the holy grail of product decoration. Manufacturers and ad specialty companies are constantly on the lookout for more affordable alternatives to overseas companies that require orders be placed in large quantities. And then there are the long lead times. (more…)
Perhaps the most crucial part of effective branding, developing and implementing an effective logo for your product or organization can be a difficult and arduous process. In today’s fast-paced society the difference between the life and death of a product or even a company can often depend on how quickly their logo can catch the eye and effectively communicate something intriguing about that business or product to the potential customer. Here are a few simple strategies to keep in mind when selecting a logo.
Keep It Simple: While it may be tempting to try and incorporate as much of your business into a logo as possible, such attempts often end up as confusing mish-mashes of disparate images. The best thing a logo can be is simple and clean. A good logo design generally has, at maximum, three colors, a few easily decipherable shapes, and minimal print. The cleaner the design for your logo, the more visually appealing and memorable it will be.
Make It Unique: A logo doesn’t have to tell someone exactly what your business does; rather it should communicate a feeling about your business that makes it unique within the specific field you operate in. The logo for Apple isn’t a computer, nor is McDonald’s represented by a hamburger. As such, the logo for your book store doesn’t have to be a book. An interesting logo that inspires a particular feeling will prompt the customer to seek out specifics on their own. The logo’s job is simply to stand out.
Consider Versatility: A good logo should be able to find use across multiple mediums and across time. It’s important to consider if a logo will still be appealing 20 years from now, or in black and white. Will your logo be as effective on a billboard as it is on a business card? Is your logo derived from current fashion or cultural trends that may become outdated or irrelevant in the future? These are all important considerations to take in when committing to logo design.
With a good logo in hand the next important step is in deciding how that logo should be applied to company materials, ad-space, and distributables. Digital heat transfers are one of the best new forms of product decorating and logo application available in today’s market. With high-resolution 1200 DPI photograph-quality images capable of being rendered in over 10,000,000 unique colors, digital heat transfers give products a clean, label-less look.
Equally important, digital heat transfers are available as the premiere form of short run, fast turn, variable data product decoration. While there are lots of ways, including transfers, to digitally decorate flat objects. A transfer, since it is flexible, is one of a few methods of decorating shaped products. Digital heat transfers offered by Grafixx include the ability to number each and every label with multiple variable fields. These can be simply names, numbers, or addresses. However they can be complex as well like linear barcodes, 2D matrix and other types of barcode symbologies.
If you have any questions about Digital Heat Transfers and Plastics Decorating, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter,Google+, Pinterest, and YouTube.
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When it comes to producing promotional items, manufacturers want the ability to produce products on demand. However, Short Run Decorating is typically not possible with overseas companies, who require orders be placed in large quantities. And then there are the long lead times. Fortunately, Grafixx has a solution: Digital Heat Transfers. Our process is economical, making short run decorating not only possible, but affordable, helping manufacturers improve their bottom line.
Economical full color, short run, fast turn, variable data product decoration!
Best of all, the quality of our digital heat transfers is second to none. Because we print at 1200 dpi, we are able to produce the most fluid gradients known to the print world. We are also capable of 266 lines per inch which makes our print the finest print in the business.
With digital heat transfers from Grafixx, short run decorating is faster and more affordable than ever before. Our print technology is by far the most cost effective multicolor print solution on the market. Plus, because we are fully digital we can turn the jobs as fast as any local printer.
Grafixx: the leader in digital heat transfers.
If you have any questions about Short Run Decorating with Digital Heat Transfers, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter, Google+, Pinterest, and YouTube.