Every day, consumers are faced with purchasing decisions. “Do I choose Brand X or Brand Y?” These consumers use a number of different criteria to make a final decision: price, knowledge of a product, brand reputation, and, of course, aesthetics.
How Aesthetics Impact Purchasing Decisions
The eye naturally gravitates to what the mind finds most engaging or most aesthetically appealing. In layman’s terms, this means that people tend to make impulse purchasing decisions based on little more than visual appeal. Unique, vibrant designs trigger consumer curiosity, which leads to rapid purchase decisions.
The solution: Digital Heat Transfers.
Digital Heat Transfers and Aesthetic Appeal
Researchers from the University of Miami and California Institute of Technology have shown that aesthetics – color, logo, and overall product or packaging design – influence where a shopper’s eyes land on a shelf. This means that more visually appealing products are more likely to grab a consumer’s attention and influence purchasing decisions.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, one of the study’s authors.
Despite being told at a very young age to never judge a book by its cover, that is exactly what consumers do day in and day out. They make snap decisions based on little more than a product’s aesthetic appeal. This means it is in your best interest to ensure your product(s) are as visually appealing as possible…and Digital Heat Transfers can help. This is an opportunity to for manufacturers and brands to increase their sales by designing more visually attractive products and packaging.
One of the most popular methods for decorating plastics (and the only digital solution for decorating glass), digital heat transfers consistently outperform in-mold labeling, pressure sensitive labeling, and silk screen decorating. Click Here to learn more about the benefits of digital heat transfers.
Digital Heat Transfers from Grafixx
Grafixx digital heat transfer offer four color (plus white) printing, allowing for greater details, higher quality images, and more visually appealing products. Our print technology is by far the most cost effective multicolor print solution on the market.
If you have any questions about the use of Digital Heat Transfers to increase the visual appeal of your products, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter, Google+, Pinterest, and YouTube.