When it comes to product decoration, aesthetics is your No. 1 concern. According to researchers from the University of Miami and the California Institute of Technology, aesthetics – color, logo, and overall product or packaging design – influence where a shopper’s eyes land on a shelf and thus impact purchasing decisions.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, a researcher at the California Institute of Technology.
Of course, aesthetics are just one part of the puzzle, at least in terms of product decoration. Durability, affordability, and ease of use are a few other factors manufacturers and ad specialty companies consider before choosing a product decoration platform.
Why You Should Consider Digital Heat Transfers
What Are Digital Heat Transfers?
One of the most popular methods for decorating plastics (and the only digital solution for decorating glass), digital heat transfers are a cost-effective, high-quality solution for manufacturers and ad specialty companies looking for aesthetically pleasing, durable solutions and short runs.
What Are the Benefits of Digital Heat Transfers?
“Being digital, an almost endless array of process colors can be built using the cmyk+w spectrum,” said Matt Regan, senior vice president for CDigital. Full color digital heat transfers are printed at 1200 dpi and 266 lines per inch and capable of hitting over 10,000,000 colors. But this is just the tip of the iceberg.
- Digital heat transfers cost approximately 15% less than Pressure Sensitive Labeling and approximately 12% less than In-Mold Labeling.
- The process is economical, making short run decorating not only possible, but affordable, helping manufacturers improve their bottom line.
- Digital heat transfers offer continuous motion decorating, precise positioning and repeatability.
- Since it is flexible, is one of a few methods of decorating shaped products.
- Digital technology allows for variable data and personalization – Consecutive numbers, bar codes, and sequencing -to be integrated from transfer to transfer.
- And More!
Digital Heat Transfers from CDigital
Full color digital heat transfers from CDigital, formerly trademarked as Grafixx, are economical, making short run decorating not only possible, but affordable. Produced right here in the United States, our digital heat transfers are bringing the advantages of digital transfer technology to an increasing percentage of the product decorating industry.
For more information on the benefits of Digital Heat Transfers, you can contact CDigital at 410-646-7800 or fill out one of our Contact Forms for easy online communication. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.