Consumer Purchasing Decisions can be greatly influenced by visual appeal.
In order for companies to improve product sales, they must first think like a consumer. What do these consumers need? Where do these consumers shop? And, perhaps most importantly, what catches these consumers’ eyes? As we have said before, purchasing decisions are greatly influenced by visual appeal.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, a researcher at the California Institute of Technology.
By better understanding how consumers make purchasing decisions, companies can better market their products. (more…)