If you have ever received a promotional product, there is a good chance it was made of plastic. Plastic products like souvenir cups, shot glasses and pens are popular choices when trying to promote your brand to the public. Both manufacturers and ad specialty companies have the need for a cost effective, efficient and high quality way to decorate plastic products. Of course they could use pad printing, hot stamping or screen printing – but didn’t we say they were looking for something cost effective? That’s where digital heat transfer technology presents itself as the most durable and cost effective option for plastic decoration.