Promotional pens are a great, cost-effective way to make a lasting impression with prospective customers. One little item can have a pretty big impact.
Promotional products are a great, cost-effective way to make a lasting impression with prospective customers. According to the Promotional Products Association International, 89% of customers can recall the name of the advertiser on a promotional product they received in the past two years. Furthermore, 53% of consumers use a promotional product at least once a week, if not more. As you can clearly see, one little promotional item can have a pretty big impact.
The Biggest Little Promotional Product Around: Promotional Pens
When it comes to promotional products and trade show giveaways, promotional pens still rule the market, and for good reason.
High Level of Usability
The measure of a great promotional item is its usability. And what is more usable than a pen? While stress balls, bottle openers, and chip clips might look great, promotional pens are both aesthetically pleasing and incredibly functional. Just about everyone, from young students to grizzled workforce veterans, use pens on almost a daily basis. This means your message – your business – will be front and center, literally under your prospective clients’ noses, almost every day. What other form of advertising can promise those type of results?.
This Pen is Your Pen, This Pen is My Pen
Static’s show that the average pen has seven different users throughout its lifetime. This means that every one of your pens is seen by seven different prospective customers. Now just do the math. If you invest in 100 promotional pens, you will reach roughly 700 prospective clients. Not too shabby, huh?
Cost-Effective
Not only do promotional pens work, but they are also incredibly cost-effective, which is something any advertiser loves. Sold in bulk, these promotional powerhouses are anything but expensive, and when decorated using Digital Heat Transfers, even short runs can be cost-effective
Decorating Promotional Pens with Digital Heat Transfers
Digital heat transfers are computer-generated images that are applied to a particular substrate – in this case a plastic pen – using heat and pressure. These transfers are full color, durable, and set up is quicker and easier than traditional decorating methods. Oh yea, did we mention that digital heat transfers are also incredibly cost-effective for both long and short runs?
Since 2001, CDigital has been an innovator in developing new systems and processes for using digital print technology to produce full color digital heat transfers for the product decoration industry. Our print technology is by far the most cost effective full color print solution in the product decoration industry today. And
If you have any questions about using digital heat transfers to decorate Promotional Pens, you can contact CDigital by calling 410-646-7800. Because we are both local and fully digital, we can turn jobs around faster and for less money than both overseas printers and local screen or pad printers.
You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.
