Using digital heat transfer to promote your business on your promotional product is cost-effective and unique.
If you are a business owner, there is a pretty solid chance that you are looking to increase brand awareness. Let’s face it, sometimes business cards in the lobby or an ad in the paper just isn’t reliable enough to generate the kind of traffic you want and need. You’ve likely considered investing in promotional items like pens, t-shirts, hand sanitizer or shot glasses that large crowds and potential customers will find appealing and useful. Digital heat transfers can make your customer’s design idea for their promotional product a reality. Look no further.
CDigital specializes in digital heat transfers that can create affordable promotional products with a wide variety of materials to fit your customer’s needs. By utilizing digital heat transfer technology, product decoration is easier and more versatile than ever. Digital heat transfers make for an affordable, high quality and durable promotional product. A photo or company logo can be transferred beautifully to plastics, ceramics, vinyl, glass and many other materials. Let’s talk about other benefits.
Promote Your Name – Promote Your Business
The Promotional Products Association International reported that 89% of customers could recall the name of the advertiser on a promotional product they received in the past 24 months. Additionally, 53% of consumers use a promotional product at least once a week or more. Consumers are drawn to and respond more effectively to promotional products that are visually pleasing and practical. When used, these promotional products can serve as advertisement not just to the person using them (for instance, a waitress using a promotional pen) but to those around them (restaurant patrons). If your client’s business focuses on a specific service, a custom promotional product can make all the difference when someone is suddenly faced with a need for the products you offer.
High Quality Images
Digital heat transfers are printed at 1200 dpi and 266 lines per inch using four colors (plus white), producing the most fluid gradients and photographic quality labels known to the print world. Digital heat transfers can now hit over 10,000 colors. Because of this, you don’t have to worry about the image you choose appearing skewed or low-quality regardless of the promotional item you are transferring it to.
It’s Fast!
Ah, the benefits of technology. Once a client sends their artwork electronically (where it can be tweaked if necessary) and we finalize the design, we send it to our high speed digital printer. From there, a five-color dry toner image is printed on the underside of a polyester film that is then coated with an adhesive, formulated to adhere to your product. The film is then sized to your specific needs and ready to ship to you! Your design idea can be executed fast and efficiently, meaning you’re less likely to miss an opportunity to promote your business.
Affordable Short Runs
Unfortunately, overseas companies are normally unable to produce short run decorating products on demand. The catch is that if they are going to ship to you they want to make it worth their while, which often requires ordering in large quantities (sometimes far more than you need). Digital heat transfers are economical and make short run decorating easy and affordable.
Customize and Make a Statement
The custom product design you execute using digital heat transfers will make a statement about your client’s business. Aside from showcasing their creativity and pro-active professionalism, it shows that they appreciate their customers, understand their needs, and are one step ahead of the competition.
Since 2001, CDigital has been an innovator in developing new systems and processes for using digital print technology to produce full color digital heat transfers for the product decoration industry.
If you have any questions about using digital heat transfers to decorate Promotional Products, you can contact CDigital by calling 410-646-7800. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.
