In the business world, image is everything, as they say, and an aesthetically appealing logo can make all the difference. That’s a fact. The eye is naturally drawn to what the brain finds attractive. So a vibrant, photo quality logo can be the deciding factor when a potential customer is trying to choose between the competition’s product and yours. But more than that, a vibrant, photo quality logo can catch the eye and prompt impulse buys. According to researchers from the University of Miami and the California Institute of Technology, aesthetics – color, logo, and overall product or packaging design – influence where a shopper’s eyes land on a shelf. In layman’s terms, aesthetically appealing logos can directly influence purchasing decisions, improving your bottom line.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, a researcher at the California Institute of Technology.
Photo Quality Logos with Full Color Digital Heat Transfers
Manufacturers and ad specialty companies have numerous options when it comes to product decoration: hot stamping, screen printing, and so much more. However, only one method offers Photo Quality Logos, quick set-up times, and cost-effective short runs: Full Color Digital Heat Transfers. Printed at 1200 dpi and 266 lines per inch, digital heat transfers are able to produce fluid gradients and photographic quality labels. And because this printing process utilizes four colors (plus white), full color digital heat transfers are exactly that – full color – capable of hitting over 10,000,000 colors.
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It’s no wonder 20% of the nearly 10,000 printing lines worldwide have already converted to digital. And 50% are expected to convert by next year. Is your business next?
Full Color Digital Heat Transfer from Grafixx
One of the most popular methods for decorating plastics (and the only digital solution for decorating glass), full color digital heat transfers from Grafixx are economical, making short run decorating not only possible, but affordable. Produced right here in the United States, Grafixx digital heat transfers are bringing the advantages of digital transfer technology to an increasing percentage of the product decorating industry.
The Process:
- It all starts with the transfer design. The client sends their artwork electronically where it can be tweaked if necessary, before being sent to a high speed digital printer.
- The images are printed on polyester film; appropriate adhesive is applied depending on the product substrate (in this case plastics); and the film is cut, rolled, and prepared to be shipped to the client.
- Customer receives a transfer film roll and loads the printed roll onto a heat transfer machine and begins the application process. Parts are dry and ready to be shipped right after application (except glass and ceramic which requires a post bake).
It’s that easy!
If you would like to learn more about Photo Quality Logos with Full Color Digital Heat Transfer, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter, Google+, Pinterest, and YouTube.
Tags: Full Color Digital Heat Transfers, Photo Quality Logos