What is the number one thing consumers consider when making purchasing decisions on the spot? A vast majority of the time, purchasing decisions on based on aesthetics alone and namely the visual appearance of a product. Think about it – if you are in the market for a bottle water and you find two bottles that are priced exactly the same, but one with a colorful and aesthetically pleasing label and one that just has “water” written in plain black lettering with nothing else, which would you choose? The one with the aesthetically pleasing label is of course the one nearly everyone would choose.
Digital Heat Transfers
The aesthetics of a product can be revamped in an easy and affordable way through digital heat transfers. Digital heat transfers come in a multitude of shapes, colors, and sizes to fit your business’s needs. They can be quickly transferred onto products made of plastic, metal, or glass to create a professional and visually pleasing product with the snap of your fingers.
The Role of Aesthetics for Consumers
When making purchasing decisions the label and visual appearance of a product is everything. No matter how incredible a product is, no one will purchase it if it is not aesthetically pleasing, and that includes the label.
Color
Color plays a huge role in purchasing decisions and that is greatly dependent on the color of a product’s label. Color can draw in a consumer, but it can always turn them away from purchasing a particular product. An easy way to add color and thus influence consumers to purchase your product is with digital heat transfers. With digital heat transfers you can customize your own label or design to best fit your product and attract potential customers.
Branding
Digital heat transfers and aesthetics in general have immense influence on future brand recognition. Looking back on the water bottle example, no consumer would be able to recognize a brand from the plain label so even if they purchased and enjoyed the water the first time they wouldn’t be able to tell their friends or remember the label enough to purchase it again. Branding your product is everything when building a customer base and aiding potential customers in purchasing decisions. Digital heat transfers are an easy way to brand your products.
Each color and design says something different about your product to consumers. To make your product as successful as possible it is vital to consider aesthetics.
Digital Heat Transfers from CDigital
Digital heat transfers from CDigital, formerly trademarked as Grafixx, are bringing the advantages of digital transfer technology to an increasing percentage of the product decorating industry. Our transfers make digital product decoration and short run decorating not only possible, but affordable.
CDigital is the leader in digital heat transfers! Our print technology is by far the most cost effective multicolor print solution on the market. Plus, because we are fully digital we can turn the jobs as fast as any local printer.
For more information on the benefits of Digital Heat Transfers, you can contact CDigital at 410-646-7800 or fill out one of our Contact Forms for easy online communication. You can also follow our Facebook, Twitter, Google+, Pinterest, and YouTube accounts for our latest news.
Tags: Aesthetics, Digital Heat Transfers, Purchasing Decisions