In order for a gel freezer mug, or any product for that matter, to be an effective marketing tool, it needs to be well-designed and eye-catching.
Gel freezer mugs are extremely popular nowadays, and not just among beer connoisseurs who love a frosty brew. Personalized freezer mugs offer companies a unique may to enhance their marketing efforts in a fun way. On the inside, these products utilize a non-toxic freezer gel sealed into walls of the mug, the source of that extra cooling power. On the outside, these mugs are a blank canvas used by business owners and advertisers to further their branding.
Gel freezer mugs are perfect for a number of different companies, including:
- Restaurant and bar owners who want to further their branding efforts and provide customers with a better experience. And the better the experience, the greater the chance a customer returns and the greater the profitability. According to researchers at Harvard University, increasing repeat visits by just 5% can increase profits anywhere from 25 to 125%.
- Brides and grooms looking for unique wedding favors. These mugs can be personalized with the details from your big day, providing your guests with a memorable (and usable) wedding favor.
- Companies looking for a fun and creative promotional giveaway for tradeshows and conventions. And promotional giveaways are much more effective when they are of use to your target audience. Of the 52% of people that said their impression of a company is more positive after receiving a promotional giveaway, 50% of those people use those giveaways nearly every day.
- And more!
Of course, it all comes down to design. In order for a gel freezer mug, or any product for that matter, to be an effective marketing tool, it needs to be well-designed and eye-catching.
Why Use Digital Heat Transfers for Product Decoration?
By incorporating your company name or logo, these freezer mugs are sure to make a lasting impression on everyone who sees them. However, in order to make a lasting impression, you need to make sure your design lasts. This is why so many manufactures, ad specialty companies, and product decorators, turn to Digital Heat Transfers.
Printed at 1200 dpi and 266 lines per inch, digital heat transfers are printed using a four color process (plus white) that is capable of hitting over 10,000,000 colors and fluid gradients. These digital images are printed on the underside of a polyester film and coated with the proper adhesive for their destined substrate. In this case, gel freezer mugs.
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Since 2001, CDigital has been an innovator in developing new systems and processes for using digital print technology to produce full color digital heat transfers for the product decoration industry. Our print technology is by far the most cost effective full color print solution in the product decoration industry today.
If you have any questions about the CMYK Printing Process or Digital Heat Transfers, you can contact CDigital by calling 410-646-7800. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.