Perhaps the most crucial part of effective branding, developing and implementing an effective logo for your product or organization can be a difficult and arduous process. In today’s fast-paced society the difference between the life and death of a product or even a company can often depend on how quickly their logo can catch the eye and effectively communicate something intriguing about that business or product to the potential customer. Here are a few simple strategies to keep in mind when selecting a logo.
Keep It Simple: While it may be tempting to try and incorporate as much of your business into a logo as possible, such attempts often end up as confusing mish-mashes of disparate images. The best thing a logo can be is simple and clean. A good logo design generally has, at maximum, three colors, a few easily decipherable shapes, and minimal print. The cleaner the design for your logo, the more visually appealing and memorable it will be.
Make It Unique: A logo doesn’t have to tell someone exactly what your business does; rather it should communicate a feeling about your business that makes it unique within the specific field you operate in. The logo for Apple isn’t a computer, nor is McDonald’s represented by a hamburger. As such, the logo for your book store doesn’t have to be a book. An interesting logo that inspires a particular feeling will prompt the customer to seek out specifics on their own. The logo’s job is simply to stand out.
Consider Versatility: A good logo should be able to find use across multiple mediums and across time. It’s important to consider if a logo will still be appealing 20 years from now, or in black and white. Will your logo be as effective on a billboard as it is on a business card? Is your logo derived from current fashion or cultural trends that may become outdated or irrelevant in the future? These are all important considerations to take in when committing to logo design.
Heat Transfers and Logo Design
With a good logo in hand the next important step is in deciding how that logo should be applied to company materials, ad-space, and distributables. Digital heat transfers are one of the best new forms of product decorating and logo application available in today’s market. With high-resolution 1200 DPI photograph-quality images capable of being rendered in over 10,000,000 unique colors, digital heat transfers give products a clean, label-less look.
Equally important, digital heat transfers are available as the premiere form of short run, fast turn, variable data product decoration. While there are lots of ways, including transfers, to digitally decorate flat objects. A transfer, since it is flexible, is one of a few methods of decorating shaped products. Digital heat transfers offered by Grafixx include the ability to number each and every label with multiple variable fields. These can be simply names, numbers, or addresses. However they can be complex as well like linear barcodes, 2D matrix and other types of barcode symbologies.
If you have any questions about Digital Heat Transfers and Plastics Decorating, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter,Google+, Pinterest, and YouTube.
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Tags: Digital Heat Transfers, Logos