When it comes to selling products, whether a souvenir cup or a bottle of shampoo, aesthetics matter. With so many products out there, consumers have more choices than ever before. The question is how do you get consumers to ignore those other products and, instead, purchase yours?
Does Price Affect Purchasing Decisions?
The answer does not lie in the price of your product. Just think of it like this:
When shopping for aspirin, what brand do you choose? Do you pick the cheap brand? Or do you go with the name brand? Odds are you will choose the latter. This is because many consumers associate a cheap price with a cheap or inferior product.
The Answer Lies in Product Aesthetics
With so many similar products on the market and pricing not a good option to get your product noticed, how do you catch the consumer’s attention? The answer: full color, aesthetically pleasing logos. The eye is naturally drawn to what the brain finds attractive.
“The big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made,” said Milica Mormann, a researcher at the California Institute of Technology.
Full Color Product Decoration with Digital Heat Transfers
One of the most popular methods for decorating plastics (and the only digital solution for decorating glass), full color digital heat transfers from CDigital, formerly trademarked as Grafixx, are economical, making short run decorating not only possible, but affordable. Click Here to learn more about the many benefits of digital heat transfers!
“Being digital, an almost endless array of process colors can be built using the cmyk+w spectrum,” said Matt Regan, senior vice president for CDigital. Full color digital heat transfers are printed at 1200 dpi and 266 lines per inch and capable of hitting over 10,000,000 colors.
For more information on the benefits of Full Color Digital Heat Transfers, you can contact CDigital at 410-646-7800 or fill out one of our Contact Forms for easy online communication. You can also follow our Facebook, Twitter, Google+, Pintrest, and YouTube accounts for our latest news.
Tags: Digital Heat Transfers, Full Color