Product labels have to be visually pleasing, first and foremost. After all, one of the primary purposes of these labels is to catch the eye of the consumer and impact purchasing decisions. According to “Understanding the buying behaviour of young consumers regarding packaging attributes and labels,” packaging attributes and labels were the most important factors that might affect consumers’ purchasing behaviors. Therefore, it is important to ensure your labels are vibrant (eye catching), attractive, informative, and durable. Yes, we said durable.
Just think about it. Each and every day consumers handle your products. They pick them up, read the label, and gather more information to help them make a well-informed purchasing decision. If they decide against buying your product, they put it back. Lather, rinse, and repeat. If your labels are not durable, they can quickly become damaged, detracting from their visual appeal and negatively affecting your sales. Or worse, if the label is meant to be a long-term part of your product – like with toys, sports equipment, etc. – a damaged label is essentially a damaged product. Yikes! The solution: Digital Heat Transfers.
Digital Heat Transfers Make Durable Labels
Whether you need a label for a food product, toy, power tool, or…well, anything, digital heat transfers are the way to go. These photo quality, computer-printed labels can be applied to just about any material imaginable, even glass. Best of all, digital heat transfers are designed to stand up to tough conditions, ensuring your products look great for a long, long time.
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Digital Heat Transfers from CDigital
Digital heat transfer from CDigital, formerly trademarked as Grafixx, are economical, making digital product decoration and short run decorating not only possible, but affordable. Our print technology is by far the most cost effective multicolor print solution on the market. Plus, because we are fully digital, we can turn the jobs as fast as any local printer.
If you would like to learn more about how Digital Heat Transfers Make Durable Labels, please contact Grafixx at 410-646-7800 or fill out our Contact Form. You can also follow us on Facebook, Twitter, Google+, Pinterest, and YouTube.